Twitter is a great social media platform for any small business. It is by far one of the easiest to grow and can give you some much needed clout quickly. One of the main reason small businesses need social media is to be able to be found online. The best way to do that is to use every social media platform out there. It increases your reach to a much bigger audience.
If you are just getting started on Twitter or feel that your Twitter has not been working for you, here are a few tips that you can do today to get your Twitter profile up to snuff.
1. Follow Daily
If you are trying to grow your followers (which most businesses are). I recommend following at least 20 people per day to really jump start your growth, more if you have the time, but I find that 20 followers is an easy number to incorporate every day. It only takes a minute which may be all the time you have as a busy small business owner.
2. Update Your Profile Picture
Make sure your profile photo reflects where you are now. I have come across business that still have an egg or an old logo as their profile. If that's you, don't be surprised if no one wants to follow you. You are clearly not interested in your appearance which speaks about who you are and your business. Looks matter in social media.
3. Update Your Background Often
I find that I look at a background first when I am trying to decide if I want to follow someone. It needs to catch my eye and let me know what this business does/represents. It is much larger than your profile picture and is a great way to promote a seasonal product, sale or anything else you want to make sure people see. Twitter feeds update really quickly so your background will help catch some more of that attention.
4. Hashtag Your Bio
Add as many hashtags as you can in your profile bio. This one is such an easy way to get found. Hashtags work really well on Twitter so you really are not taking advantage of a great search option if you don't include hashtags. If you are a local business and your customers buy local, make sure you have your city and neighbourhood hashtagged plus any keywords you want to be associated with your business. Use up every last bit of space that you can. There isn't a lot so you might as well make the most of it.
5. Retweet 3x Per Week
This is the minimum I would suggest but again, for busy owners, it is a realistic ask. It takes a second but shows that you are participating in your community. Pick three days if that helps you; Monday, Wednesday, Friday for example if that lets you remember and do it at the same time each time if need be until you have it ingrained in your memory.
6. Use A Content App Like Feedly
I love using feedly for content generation. I pay the full subscription ( a very reasonable price for the time it saves) but it's worth it for me. Sharing industry news is an easy way to get your business clout and helps you participate in your online community. I love that Feedly works with Hootsuite too so I can preschedule industry articles for months if I need to. This is a great way to ensure you always have something going out on your Twitter feed.
7. Schedule 90 % Of Your Content
For small business owners it is highly unrealistic to think you will be able to log into twitter daily and post something, Your days are crazy busy so instead of having that task every day, do it once a month or once a week and preschedule content through one of the many content scheduling apps out there. I am a big fan of Hootsuite but there are lots out there to try. So find one that you like and stick to it.
8. Use Visuals
For the 10% of your original content, try to use as many visual posts as possible. GIF's, memes or image designed posts in programs like Canva or Snappa will all attract more views and result in more engagement than just a text post. For example, if you like to have a motivational quote go out on a Monday, try making it a Canva post instead. This is the bit of effort that goes a long way. Again it doesn't have to take long, one post once a week in Canva or Snappa takes only a few minutes to create.
If you are ready to take your Twitter or any social media to the next level. Talking to a Social Media Manager (like me!) is a great place to start. Contact me to get a free assessment on what your company needs and how it can grow.