I love spring. As a Torontonian, there is nothing better than when spring finally arrives, saving us from the depression and greyness of the final winter months. In Toronto everything looks horrible, mucky and nasty. There have been a few melts by March so you have been teased more than a few times only to be left disappointed and your patience really tested. Lovely bits of garbage have been unearthed from the snow and add to the general depressing landscape at this point. Not to mention, the rotting leaves and all the windows have a permanent cloudy film of dirt and salt encrusted over them. So when Spring really does arrive, it is utter elation. New energy is just being pumped into everything.
I love to harness this energy and use it to fuel a big overhaul of my life. Spring cleaning everything from top to bottom, my house, my business and even myself. Just like those nasty garbage pieces that have come up from the snow, by spring my business also has it's own garbage piles. There have been uncompleted projects, productivity road blocks and general disorganization that needs to be looked at.
I know many small business owners feel the same way. Spring time is the end of the first quarter and is a great time to see if things are "on track". For some reason, I find that many business owners forget about their social media here. If you are spring cleaning your business or the rest of your life, your social media could probably use a bit of an upgrade.
Here is a spring cleaning checklist that will leave you feel fresh, light and reenergized for the next quarter.
Social Media Spring Cleaning Checklist:
Update Your Profile Pictures
When was the last time you updated your profile pictures? I know clients that have used the same profile picture for years. Sometimes is doesn't even look like them anymore. If this sounds like you, you need to update your profile picture. Take a look at your photo and make sure it really is the best one you can put forward. Maybe you should get a professional one done. If your business has been growing, your own Linked In profile should reflect it with an upgraded picture of yourself. If you are using a logo, make sure it is also current and reflects the look of your brand.
Update Your Bio
Your bio should be evolving like you and your business. Again, if your LinkedIn bio lists things you don't do anymore, it needs to be updated. Type "how to write a killer bio" into Pinterest to get some inspiration on how to make the most of this very important section.
Clean Up Who You Are Following
If you have people that you are following that are not relevant to you or your business, start culling. There are a lot of apps that can help, like ManageFlitter or Instafollow that list people that don't follow you back or your followers and you can easily click unfollow. Most have a max of how many people you can unfollow at a time so this may require a few days and some patience.
New Cover Photos
Freshen up your pages with new cover photos. If you have had the same cover photo since December you need to update it.
Has your business moved or changed business hours? Make sure all the information you have listed on all your social media platforms is accurate and up to date. If you offer new services or have new employees those need to be added too.
Freshen Up Your Brand
That new energy buzzing around is felt by your customers and employees too. Use it to enhance the look of your brand. If your business has evolved over time, make sure your brand image reflects it. Or maybe you want to move into a new direction, projecting the brand image that you would like to be perceived as might get you there faster.
Update Your Connections
Make sure all your social media platforms are connected. For example, I know many companies will only have one or two social media platforms listed on their website but they have other platforms that they just haven't added to the site. They got busy and just forgot. I had one client that came to me for an overhaul, I saw that they had an old twitter account listed on their site instead of the one that they were currently using, and they had this for years. I don't understand how that happens.
Upgrade Your Social Media Strategy
Are you just posting anything and just coasting along with no rhyme or reason. I know it is really hard to stay on top of your social media management, especially for small business owners. You don't have a "marketing department". That is just ridiculous. You are the marketing department, and if you are lucky, maybe you have some employees that are willing to help out. If this is you, well, sorry to break it to you but then your efforts are kind of worth for nothing. That sounds harsh but it's kind of true. Social media marketing (especially Facebook) has had a lot of changes in the past year. There is no way you can just coast along. There is just way to much stuff happening. If you are not creating a strategy that includes things like contests, ads, or live videos you are probably falling behind. At this point you may want to get a consultation from a social media manager to at least see what your company can be doing to improve your marketing performance. Many companies (like mine) do this for free, so why not!?
I hope this helps your business have a success spring cleaning! Don't forget to connect with me on