Is your small business on Pinterest yet? If you think Pinterest is just for recipes and interior design, then you are missing out on a great marketing resource. As long as you are selling a product or service, Pinterest is a great way for your customers to find out about your business. Here are a few major reasons why:
87% of Pinners have purchased a product because of Pinterest
Over 5% of all referral traffic to websites comes from Pinterest
93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest
Shopping: Every day nearly 2M people Pin product rich Pins
Two-thirds of pins represent brands and products
Articles: More than 14 million articles are Pinned each day
Average time spent on Pinterest per visit is 14.2 minutes
What is important here is that people are spending a lot of time planning what to buy through Pinterest so why wouldn't you want to be in this marketplace?
Pinterest of course becomes really useful if you have a content blog for your business. It is not necessary but the exposure you get from people pinning content from your website is really where you will see Pinterest' benefits shine through. I will write more about this topic as it is so important for small business marketing.
Pinterest is easy to setup and with these basic steps you can can get your business taking advantage of the Pinterest market in no time.
Set Up Your Profile
Like with every social media platform, take the time to set up your profile properly. Make sure you have a business account set up. This is different than a personal account. This will connect your website and you can be searched as business, you will also get Pinterest analytics which is very helpful for understanding your customer. If you had started as a personal account you can convert to a business account, you don't need to start a new account. Instructions found here.
Make sure your current logo is used and is clear. Spend time on the description of your company and make sure it speaks to your target market.
Verify Your Website.
This one is important and you might need some help from a web designer if you have trouble, it is pretty straightforward though. There will be an option to "verify your website". Follow the instructions. This will make sure you look legit and won't be flagged as spam.
Set Up Your Boards
Your boards will tell a story about your company, they are not just about plugging your product. This is what people are buying into.
For example; if you sell outdoor living furniture you will have boards that will be organized around everything outdoor living. Topics like:
Barbecue Hosting, Backyard Party, Summer Nights, Garden Inspiration, Outdoor Movie Night, Outdoor Oasis, Outdoor Family Fun, Romantic Night, Invite The Neighbours, Grilling Recipes,
you get the idea...
Think about what your customer is going to be using your furniture for as well as key words and that is how you want to decide on your board topics. Also another tip is use those keywords in your board names. They will be more easily searched that way.
You can also move your boards around by dragging them. Take the time to make sure there is a flow that makes sense. First impressions are everything so these little tips will help you make the right one from the start. If your product is affected by seasonality or is running a sale make sure that those boards are at the top. Keep those relevant and update them as soon as it is necessary.
Pin & Follow
Now that you have set up your boards, start pinning to them. By putting keywords in the search option you will have access to thousands of pins. Once you save a pin to a board, you will be given the option to follow the source of that pin. Start following to start building your network.
If you want to take advantage of the Pinterest market then you need to be involved in it. Spending a few minutes daily in Pinterest is all that is really needed but you should try to be as active as possible. Make sure your boards stay relevant with the seasons and up to date with your products. Think of Pinterest users as being able to "window" shop through your profile.
Those are the basics and will give you organic exposure as well as some important insights into your target market.
If you have completed the basics and are ready to take it to the next level, there is a lot more that you can do with Pinterest if you feel like you want to invest time or money into it. A consultation with a social media manager will give you an idea of what else you can do with Pinterest to really start bringing traffic into your site. Everything from joining and participating in Pinterest Groups, Rich Pins and using external apps like Tailwind can take you from a few hundred followers to thousands. Master the basics first and then let's talk!