Hello there small business owner, do you still not have a a blog up on your website? Why? Why would you do that to yourself. Having a blog is a critical part of your marketing campaign. Sorry, but it's true. To make this really easy, I am going to list the cons of having a blog and then the pros. Here it goes:
You are not a good writer
You don't know how to promote your blog
You don't know what to write about
You don't know how to make eye catching images
Blogs bring traffic to your website
Blogs establish you as an industry leader
Blogs can be turned into an email campaign
Blogs are original content that can be shared and recycled
Blogs are vital for Search Engine Optimization
Blogs inform your customers about your products
Blogs inform your customers about what your brand represents
Websites are usually static, blogs evolve with your company and let customers know about what is new and interesting
Blogs allow your customers to interact, comment and share giving you vital feed back
Blogs help your social media efforts by providing the content required
Blogs are easier than ever to start and most blog hosting sites come with free stock images, and easy drag and drop options that someone in high school could figure out.
Blog hosting sites make it easy to promote you blog, by connecting your social media sites you can publish to all your channels and reach a large audience in no time at all
Blogs can tell a story about your company, the culture and the values of your brand
Blogs force you to think ahead and plan out your marketing strategy
Blogs create free PR. The more good blog posts you have, the more you are seen as an expert in your industry. You can even connect with other blogs and offer your expertise, building your credibility to your customers significantly.
Blogs are cost effective. Most blog posts take an hour or so to write but can be shared and recycled so the effort is compounded for months and even years.
As you can see the Pros far outweigh the Cons. I would say that blogging is one of the most time efficient and cost effective ways to market your company. Don't let that list of Cons get in the way of your business goals. The Pros are opportunities that you are saying no to if you don't have a Blog. That is just crazy if you are a business owner. Before you throw your hands up you should at least try (see my upcoming post about how to start a blog). If you still don't feel comfortable in trying to start a business blog then you need to out source this project. Posting this job through a freelance website such as Upwork or Guru can provide some very cost efficient solutions to your problem.
How Often Should Your Write?
If you are just starting out and want to get things rolling try to post once a week. Within a few months you will have enough blog posts that should have a positive effect on your SEO. It takes about 15- 30 posts to really start seeing the results from your efforts. Once you have reached about the 30 posts, you can probably scale back to once a month but don't forget! Like with all social media consistency is key. If you visit a blog and the last post they had was 5 months ago, it doesn't look good so make sure that at least once a month something is posted.
How Much Do I Write?
When blogging first came about and the benefits to SEO were being noticed , the rules were more strict, over 3000 words, lots of key words, link backs, 3 headings, titles etc. Rest assured, it is no longer like that. Readability is just as important if not more. This means is has to be interesting and easy to read, that is all. I never try to worry about the number of words, only if I think that this will be informative and useful enough to my potential clients that they will want to read another. I would write at least 300 words though. This is not very much, a few paragraphs at most, any less and there really isn't a lot of substance there to catch your customers' attention.
Do I Need to Be a Good Writer?
Yes and no. You don't need to have a degree in journalism or experience as a professional writer but your posts should be interesting and grammatically correct. If you are a boot strapped entrepreneur and want to save costs I would say give blogging a a try. Have your friends read and critique your posts and take it from there. If you really feel that they are not up to the standard you would like, hire a professional, it will pay off. My services for blogging can be found here.
Always Include A Call To Action
This is where your blog will really start to pay off so don't forget about it! See the last paragraph I just wrote, I included a call to action there. I am offering free information in this post but I am creating an incentive for anyone reading this post to also purchase something. You need to make it easy for your customers so always include something in your blog post, just don't be pushy about it, no one likes that.
Having a blog only has benefits for your business, it is something I always look for when I am assessing a client and the first thing I suggest when creating a social media strategy. If you are ready to take your business to the next level try including a weekly blog. I guarantee you, it will pay off ten fold in a matter of months. For more tips and business hacks