Are you stuck on what to write for your blog, or what you should be posting on your social media? Having a few sources for content inspiration can help you plan a few months worth of content quickly and keep your media fresh and interesting. Every business today can benefit greatly from having a constant stream of content, however, as a busy, small business owner the thought of generating that much content on a daily basis can be overwhelming, so much so that it becomes a block.
Why Do You Need Content?
From your email subscriber list to your Facebook page, having interesting information about your business or brand as well as industry news, helps to create a community of potential customers. In a nutshell, content can help improve your sales by bringingpeople to your website and/ or making you an industry leader. The online market place is competitive, the more content you post, the more you can funnel people to your website and sell your product or service. Content also helps with search engine optimization (SEO). Today, content is no longer really something you can opt out of. Having a few places where you can get inspired for content creation is helpful to have up your sleeve.
Where To Find Content Inspiration
As someone who has to create content on a daily basis for a wide variety of businesses, I rely on a a few content sources, here are some of my favourites.
Pinterest. I love using Pinterest for content development. From the ability to see what is trending, to getting analytics on your business page (which shows you what people are pinning from your page), Pinterest offers a wealth of information on what your potential customers want to see more of. What I love the most is the visual inspiration that Pinterest allows for and the ability to pin ideas to boards helping you shelve them away for later. I refer to Pinterest on a daily basis, in addition, I use Tailwind to schedule articles which I can cross post to my Facebook and Twitter pages for an even easier way to put out content.
Feedly. Another app I use every day is Feedly. Feedly helps categorize news articles by industry which I love for posting information that helps make you an industry leader. The best part of Feedly is it is of the moment news and it is compatible with Hootsuite. Pinterest will have a mix of content that can be a year old or more whereas Feedly updates every few minutes and makes sure you are on top of the latest information.
Facebook Groups. A great place to find out what your potential customers might be looking for are Facebook groups. Spending some time seeing what people are discussing might give you some great inspiration for a blog topic or webinar.
Twitter. I love the trending side bar in Twitter. Spending a few minutes browsing what people are talking about can give you a wealth of ideas. Also, tying something in that is trending into a blog post can get your post a lot more views and engagement.
How Content Can Improve Sales
Now that you know where you can go to get great content inspiration, how do you turn that into sales? All of your posts should be working for you in some way or another. Any articles that you post that aren't original should be helping you establish a community or show case you as an industry leader. If you are a real estate agent for example, posting articles from good sources on housing trends will help you be seen as a source for housing information. If people enjoy the handpicked information you curate then they will keep returning which will help them stay on your site and help you stay in their minds. For any original pieces you write, always include something about the services you provide, just don't make it pushy.
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